PORTFOLIO

PERCENT OF

PERCENT OF EYEWEAR PACKAGING

PERCENT OF
EYEWEAR PACKAGING
CLIENT
PERCENT OF
SCOPE
STRATEGY
PRODUCT DESIGN
3D MODELING & RENDERING
MANUFACTURE
[Winner of the 2024 Pentawards Design Award]
"REVATION X PERCENT OF Eco-Friendly Sunglasses Packaging Collaboration"

We are proud to introduce our collaboration with PERCENT OF, a conscious eyewear company that crafts sunglasses by recycling discarded fishing nets, which take centuries to decompose. This creative paper mold packaging embodies the shared eco-friendly vision of both brands.

Traditionally, eyewear cases are heavy, difficult to recycle, and inconvenient to carry. In this project, they were reimagined with lightweight paper. The inclusion of a magnetic closure allows for multiple uses, while the paper material significantly reduces weight. The distinctive shape of the paper mold resulted in an innovative packaging solution unlike anything seen before.

REVATION and PERCENT OF are committed to continuing their differentiation strategies, aiming to inspire meaningful consumer choices and elevate user experiences through sustainable innovation.